Today, we are going to start our SEO optimization guide for beginners and entrepreneurs that will be of luxury. Throughout this guide, you can improve your visibility and position in search engines like Google, Bing, and Yandex; so let’s start this new Mega Guide.
In the network, there are many SEO Optimization tutorials, but almost all are focused on people who already have some knowledge about web positioning. However, there is a good part of that audience that what you are looking for is a true SEO optimization guide for beginners.
If you are starting on the internet, you have just created your business website, or simply have already had it for a while but you can not get visits and sell your services and products, you have not followed any good SEO optimization strategy.
Therefore, today I will review in this SEO optimization guide for beginners and entrepreneurs all the key factors to increase your visits.
Will you come with me?
What is SEO?
|What is SEO?|
I want to start this SEO optimization guide for beginners explaining a bit of where it comes from and what exactly SEO is.
The SEO emerged as a response of users to the rapid popularization of the use of search engines such as Google to find content on the Internet.
The birth of search engines such as Google made life a lot easier for all of us when we wanted to find information on the Internet because by simply entering what we want to find in Google, it returns a large number of web pages that answer our questions.
In addition, it usually does so well that in the first 2 or 3 results we already get the answer to the question we were looking for. Because of this, more than 90% of users do not go to the second page of results.
It was then when the webmasters of that time began to see the great advantage that supposed to be in those first positions. At that time, the first SEOs were born.
Based on trial and error, experimenting with their own web pages, the first SEOs were seeing what were the strategies that worked to get the first and which did not. Little by little they were discovering how Google’s ultra-secret algorithm worked and modifying their web pages to satisfy the search engine and get out first.
Therefore, we could say that SEO is the optimization of our web pages in order to appear in the first results of Google and thus increase traffic.
What is a keyword?
|What is a keyword?|
As we just said, SEO optimization is a discipline that tries to optimize your website so that you will find more users. However, this optimization should be done around some keywords or specific keywords that represent your website and what you sell.
It is useless to go out first by the keyword “buy potatoes” if what you sell is pants.
Those words and phrases that users put in Google to find what they are looking for are called keywords.
Therefore, if you know exactly what keywords users of the network use that are interested in information, products or services related to your website, you can optimize your page for those keywords and leave for those users who are very valuable to you.
What types of SEO are there?
Within SEO there are different disciplines that can be divided according to different aspects:
Depending on where it is done
Depending on the place where we carry out the optimization of our project, we can find ourselves mainly with two types of SEO:
We thus name the web positioning work carried out within the website itself or the project in which we are working.
Within the On-page SEO, we have the tasks of optimizing the speed of the site, installation of certificates, content development … In short, everything that is done within our website.
Off-page SEO are those tasks that are performed outside of our website. In this case, we would especially highlight link building (which is about getting links that are destined for different pages of our website) and the management of social networks, which will attract users and potential clients.
According to the “legality” of our actions
In addition to the previous classifications, there are, within them, different search engine positioning techniques that we can differentiate according to “legality”, or their acceptance by different search engines or users.
White Hat SEO
The White Hat SEO techniques are the actions that we carry out and that are accepted and even recommended by search engines such as Google. A clear example of SEO White Hat is content creation, as this is one of Google’s main recommendations. In addition to this, other White Hat SEO actions are social media management or page optimization.
Black Hat SEO
On the other hand, there are the Black Hat SEO techniques which include the web positioning actions that are not well seen by search engines, such as, for example, over-optimizing the content by repeating the keyword that we want to position too many times or cloaking (which consists of showing a page to search engines and another different to users) or spam on external websites.
Gray Hat SEO
In addition to White Hat SEO and Black Hat SEO, there is a third type that is considered Gray Hat SEO. In this case, all the actions or alternatives would enter that without being Black Hat, could go against what Google wants. An example would be the purchase of links, since Google encourages us to get other pages to link to our content, but penalizes the creation of links artificially. (In this case, paying)
Other types of SEO
And is that although it may seem that SEO always has positive effects, in reality, it is not like that. Sometimes Black Hat SEO techniques are used to harm other websites, for example, buying large amounts of links on sites with low authority and texts not related to our website.
Simply having low-quality links can affect our positioning, but there is another possibility with worse consequences, and that is that Google can penalize us for having those links considering that we have created them. In this case, the consequences for positioning are quite remarkable and can make our website disappear from Google’s results in a very short time.
The factors that influence the SEO positioning of your website
the website that is in the first position for a specific search is not a chance. There are numerous factors that Google uses to determine how relevant your website is.
|The factors that influence the SEO positioning of your website|
In this SEO optimization guide for beginners and entrepreneurs, I wanted to make a compilation of the most important ones and divide them into two small lists: internal factors or On-Page SEO and external factors or Off-Page SEO.
They are those that you can control directly on your website and that depends exclusively on you. Basically, it’s about optimizing your website for specific keywords and trying to increase the performance of your page and improve the user experience.
Among the most important are the following:
1. Keywords well selected
Choosing the right keywords for your website is one of the most important tasks when it comes for making a good SEO optimization strategy. Keep in mind that you have to use keywords that have many searches but at the same time little competition.
2. Keyword in your domain
If you have not yet purchased your domain, including your main keyword in the name of your website will help you to position your project in its initial phase.
3. Keyword in the title of your web page
If you can not put your keyword in the domain name, do not worry since you can include it in the title of the page. Try that each section or page within your website has in its title a different keyword to the position.
4. Keyword inside the meta description tag
This factor has been much discussed in recent times but I wanted to include it in this SEO optimization guide for beginners and entrepreneurs because, although it does not directly influence the positioning, it does influence the CTR (in case you do not know, the CTR is the percentage of clicks your pages get on Google search results). If you include your keyword in this tag, Google will put it in bold and you can call more attention of the user.
5. Keyword in the H1
In addition to the titles of all your pages, it is very important that you put the keywords in the H1 and other headings (H2, H3, H4, etc). This gives Google the task of knowing what your content is about.
6. Percentage of repetition of the keyword
Google is not a fortuneteller and does not know which keyword you are trying to position. That’s why you have to help it by trying to repeat the main keyword on each page around 0.5%. Insert it in the paragraphs, in the headings, in the alternative texts of the images and put it in bold letters from time to time to increase its relevance within the content.
7. Length of your texts
Google does not like short content. All things being equal, long content has a better chance of positioning well than a short one.
8. Charge speed
That your website takes a long time to load is not good for two reasons. On the one hand, Google does not like it and it penalizes you if your website takes a long time to appear. On the other, the user has little patience so if you do not offer the content quickly, it will return where it came from and increase the bounce rate.
9. Optimization of images
Photos are usually the files that slow down a page due to its weight. Before uploading any image to your website, pass it through a compressor such as tinypng.com that allows you to reduce its size without losing quality.
10. Broken internal links
Having broken links that do not lead anywhere and result in 404 is not good for positioning. Try to check your page from time to time for these toxic links and eliminate or replace them with others that work correctly. In order to identify them quickly, I recommend using the Online Broken Link Checker or Broken Link Checker WordPress plugin.
11. Responsive design
Did you know that Google will not show your website when a user searches for you through your mobile if your website does not adapt to smartphones? More and more users are accessing the internet through this type of device, so if your page is not responsive, you are slow to adopt it.
12. Usability and browsing experience
If you do not facilitate navigation to users, they will tend to leave your website and increase the bounce rate. Google does not like that so it will negatively influence your positioning.
13. The frequency of update of your web
Google rewards consistency and new content. If you are creating new content little by little, Google will see that you care about offering updated information and will give you a few extra points.
|Off Page SEO|
The OFF Page SEO are those external factors to your web page. They mainly refer to the links that a website has pointing to it. Google understands that if a website has a link to yours, it is recommending you.
1. Number of links
The more links you have to your website, we could say that the best web positioning you will achieve. Yes, it is better good and few links, than bad and many links.
2. Quality of the links
The more quality links you have pointing to your website, the better Google will consider you. Try to get links from websites related to your topic.
3. Period of time in getting links
Google is not stupid and you can see if you’ve gotten the links naturally by looking at the history of your page. If you normally get 10 links a month and suddenly in a month you get 500 links, Google will be defeated and sent to Penguin to investigate. If you have bought bad links right and left, you will surely be penalized: Keep in mind that it is impossible to get so many links in such a short time in a natural way.
4. Links from websites with authority
The links that are worth more are those that come from websites with a good domain authority (DA or Domain Authority) To know the domain authority of web pages you can use a tool called mozbar.
5. Number of incoming Do-Follow links
There are two types of links, the No Follow and the Do Follow. The difference between one and another is that the Do Follow pass a lot of authority while the No Follow does not.
6. Anchor Text
The anchor text is the visible text of a link that provides information about what we are going to find inside if we click on it. It is important that the web pages that link you put a keyword that suits you and is related to the content to which you are directed with the link.
7. Domain Authority of your web
For me, this factor could also enter into the bag of On-Page SEO factors. It takes into account factors On-Page SEO and Off-Page SEO. It increases with the age of the domain, with each good link you get, with the number of visits you have, etc. The more DA you have, the better positioning.
How to do a Keyword Research and analysis of your competition?
|How to do a Keyword Research and analysis of your competition?|
Another point I wanted to add to this SEO optimization guide for beginners and entrepreneurs is the search for keywords.
As I mentioned above, it is the most important phase of all. All your SEO actions will be focused on positioning you in a certain number of keywords. If it turns out that you have chosen them badly or at random, all the work you do to position them will not be valid at all.
You have to try to find keywords that have a good volume of searches and a medium-low competition.
For this, you can use the Google Keyword Planner, SEMRush or KWFinder.
A rough way, it is about putting, in any of these tools, the keywords that you think people would search to find your web page and see how many searches and what competition they have. In addition, this type of tools will also suggest new keywords that you may not have thought about and are more interesting for you.
How to get high-quality links?
|How to get high-quality links?|
As you have seen above, Off Page SEO is based on getting links that point to your website.
However, remember that these links must be web pages that have a theme similar to yours, that have a higher domain authority than you have and that are also Do Follow links.
In this SEO guide for beginners and entrepreneurs, we could not miss some ideas of Linkbuilding so I will explain 4 techniques to get links or backlinks:
1. Guest Post
This is the best way to get high-quality links. It’s about writing to blogs that have more authority than you in exchange for a couple of links. In this way, the author of the blog earns quality content without costing time or money, and you win a couple of Do Follow links from a blog that has more strength than yours.
The best thing about this technique is that, in addition to gaining authority to directly help you improve your positioning, you will gain visibility and you will be introduced to another blogger’s audience (boost your personal brand and increase your traffic).
2. Links from social network profiles
This is the easiest way to get your first points of authority since almost everyone has a profile on various social networks that allow you to put a link to your web or blog in personal information.
But keep in mind that the links that you put in comments, publications, tweets, etc. do not work. The only links that are Do Follow are usually those of the main profile.
For example, in Google Plus, which has a domain authority of 100, you can go to your account and in the About me section, you can put a link in the “Website” section.
I advise you to replicate this strategy on other social networks such as LinkedIn.
3. Replicating links from your competitors
When you have already obtained the typical links in social networks and writing as a guest author, the next step is to spy on your competition and see where they got their backlinks from.
For this, we can use a free online tool called Open Site Explorer from MOZ.
You simply have to place the URLs of the web pages of your competitors and the tool will show you the links that the web of your competition has. That way, when you can not think of where to get links, you can replicate the strategy followed by your competitors and advance them by getting some additional link.
The good thing about this tool is that apart from giving you the links that a website has, it also tells you what type they are (Do Follow VS No Follow) and its anchor text.
4. Buying links
Like almost everything in this life, quality links can be easily purchased.
If you do not have time to follow the previous strategies, or just want to get links in a fast and efficient way and money is no problem, there are many platforms that allow you to buy quality backlinks for your website.
Depending on what you want to spend, you can get links on blogs with an average authority of about 30-40 DA for about 50 euros to buy links in digital newspapers with a very high DA close to 90 for about 1000 euros.
How to know if my SEO optimization strategy is working?
Once you have done a Keyword Research, you have optimized your entire web page taking into account all the mentioned SEO factors and you have obtained a few links, your website should be positioning little by little.
To see if all this is working, the simplest thing is to use Google Analytics to measure if your organic visits (coming from Google) are increasing.
For this, you need to make an account in Google Analytics and link your website to your account.
Once inside, you must go to the Acquisition report, click on All traffic and access the Channels section. You will see a graph with the evolution of your traffic over time and below a table with the 5 main traffic channels that all web has:
- Direct: Are those visits of people who type your domain in the browser bar directly or have you saved in favorites.
- Social: Visits from social networks.
- Referral: These are the people who come to your website through a link.
- Organic: These are the people who land on your website after having searched on Google. That is, search for a keyword, your result comes out, and click on your page.
- Other: Are those visits that do not fit into any of these bags or that can not be categorized.
What will happen next?
If you have followed all the previous guidance, in 3 or 4 months your organic traffic must have grown and been in an upward trend.
To see if this is the case, click on “Organic” and, at the top right of the traffic evolution graph, select a longer period of time. Specifically, since you started applying all these techniques.
If your graph does not rise it will mean that you have not done well part of the work so you should review all the steps of this SEO optimization guide for beginners and entrepreneurs.
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