Today I will talk about how to create online store to sell your own products or work with a dropshipper, you have both options that can be equally profitable depending on the commitment, quality and investment of your store.
Tips to achieve success with your online store
If you are going to create online store you have to read these tips so that you can achieve success on the internet.
- Try to make it something different: a good price, an addition, something only available to a few.
- The page according to the business: you have to have a good design, created for your clients. You have to think for them.
- More data, more confidence: if you offer more information about your business, you can give more confidence to those who still distrust e-commerce.
- Different payments: the more payment methods you put, the greater the possibility of buying you will have.
- Quality in multimedia and content: the photos must have the highest possible quality and be accompanied by a description according to the product, it is not the same as the information of a medical than that of a blouse.
How to create online store in 7 steps
you have to read these steps to create online store so that you can achieve success on the internet.
1. Create online store of own products or dropshipping:
To make online store, you have to take into account if you are going to sell your own products or apply the dropshipping method that consists of buying products from a supplier that also deals with sending it to customers.
In the first case of working with own products is to obtain who makes them, the quality and functionality, prices, a study must be done and see if it is profitable. The investment in advertising can be more expensive when dealing with something new or the improvement of other products that are not so useful. The advantage is that the profit is usually much higher than the manufacturing price and you do not have to worry about the competition if it is something new and innovative.
If you do not have something of your own, you can opt for the dropshipping method where you must select a niche market, look for a quality supplier that offers a good price and your shipping system is efficient. You have to offer something different to the competition such as price reduced, the inclusion of extra something, a discount for each purchase or customer service of the highest possible quality. The drawback is that the profits are limited by the price of the competition, but as I said earlier you can justify a similar price or a little higher if you include something else.
2. Choose a good name, buy a domain and choose a good hosting
The domain name will be the image of your store and you have to think about it very well so It is not about inventing it in 5 minutes and buying any domain. Try to describe the product, its writing is simple and can be easily remembered. In addition, the name usually goes hand in hand with the image and the design that personalizes the store, so you must try to get something new.
After choosing the domain name that best describes your products, you have to think about buying a cheap global domain (example .com or .net) or something national (.us) depending on what market you want to enter. Although you can choose to buy several domains in case of an expansion, as a precaution so if you gain popularity, you can advance other people to take advantage of the need for you, but you can always go by the court system if they use your brand, although It’s better to prevent.
Hosting is a very important step to create online store since your files will be hosted there and it must be of quality. Here, you do not have to think about ‘saving’ if you have money, it is best to go for the most famous companies and hire the service you believe, then go up the plan if necessary.
3. Use the appropriate means of payment
You must choose the best payment systems such as PayPal, bank transfer and bank cards. Although the use of Skrill, Bitcoin, Payza and other means of payment that previously were hardly taken into account.
Paypal is a system that makes life much easier and that most online customers have, as there is also the option to use your own bank card without the need for an account.
A bank transfer system is also usually something that should always be there.
Last but not least, despite using PayPal, this is a gateway for bank cards that must be secure enough so that they can not extract that data from your stores in case there is a security hole.
4. If you choose the dropshipping method, you have to choose a good
In this method, you have to create online store where customers will buy a product that you do not own at a higher price (15 euros, for example) which then you must buy from a dropshipper (supplier) at a lower price (12 euros, for example), which will be sent to customers posing as your company so that there is no trace that you are only an intermediary who earns a commission.
The detail is that the competition could have a better dropshipper, then you have to calculate well how much profit you can receive from ‘X’ product of ‘X’ supplier. See your shipping policies, guarantees, what happens if the product does not arrive on time or if they send something wrong, among many other things. Anyway, you have to think very well with whom you are going to work.
Nowadays, to make online store, social networks must be taken into account since they are of vital importance for the growth of a business, so you have to manage social networks regularly and interact with users or attract future customers.
Something quite useful for an online store is to create a blog and talk about the products covering the keywords to position your niche and thus capture organic traffic that may interest you to go through the store. In addition, you can create a faithful community if the articles are of quality and that feeling is achieved with the readers.
6. Choose a good CMS to set up the online store
It is important to choose a CMS according to our needs, that the degree of customization is high and the number of functions is extensive. If you have enough money you can hire a programmer that will facilitate the task of adding everything you need and something unique, something a little expensive but you can surely get a freelance worker that fits your budgets.
On the other hand, you have the option to create online store from a CMS such as Drupal, WordPress or Joomla, which must be hosted in a hosting. WordPress would be one of the best options in this case, as the use of Prestashop that practically brings everything necessary to make a quality online store.
Don’t miss this article to Create a WordPress blog that grows healthy and strong.
7. Invest in Advertising, SEO, Marketing and Social Networks
Depending on the budgets you have to make a strategy to start advertising your store and increase your visibility on the internet or physically. Usually, if you are starting with the business and your budget does not allow it, it is advisable to read about SEO and apply those techniques to achieve positions in the search engines, resulting in organic visits interested in your products. If you can afford it, you can use an SEO Agency that meets your expectations and has a good reputation.
Don’t miss reading this SEO Optimization Guide For Beginners And Entrepreneurs and the Best Seo Tools To Search For Keywords [Top 19 Seo Tools].
In the case of social networks, I told you that you should be as active as possible to achieve visibility and form a relationship with your customers.
If you apply everything said you will surely create online store and develop it little by little until you get the success you need. I hope you liked the article, please share it with the buttons below! 🙂